Wing Yi "Jade" Cheung, BACP
Wing Yi "Jade" Cheung offers support for people facing low self-esteem, LGBT concerns, trauma and abuse, career doubts and major life changes.
About Wing
Wing Yi "Jade" Cheung offers support for people facing low self-esteem, LGBT concerns, trauma and abuse, career doubts and major life changes. She is a BACP counsellor with eight years of experience working in the United Kingdom and Hong Kong. Jade aims to make starting therapy feel straightforward and manageable for worried parents and others seeking change.
Her style is warm and non-judgemental. Sessions focus on clear, practical steps alongside space to talk.
Background and approach
Conversations are guided by what matters most to the person in front of her, not a strict checklist. Jade uses a mix of talking and skills practice. She draws on approaches that help people notice their thinking, build healthier patterns, and work through past attachment wounds.
This can include learning ways to manage overwhelming emotions and improving communication with others. She also supports people dealing with issues such as abandonment, body image, caregiver stress, commitment worries, guilt and shame, isolation, and questions about life purpose and sexuality. Her aim is to help people find steadier footing and clearer next steps.
Sessions are offered in English, Mandarin and Cantonese. Jade works with adults to address the concerns above and helps them plan practical actions they can try between sessions.
Registration
| Body | Registration number | Expires |
|---|---|---|
| BACP | 402549 | July 2026 |
Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.
Sessions and payment
Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.
Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.
Focus areas and approaches
What Wing works with
Everything Wing lists, in their own terms.
- Self esteem
- LGBT
- Trauma and abuse
- Career difficulties
- Coping with life changes
- Abandonment
- Attachment issues
- Body image
- Caregiver issues and stress
- Commitment issues
- Communication problems
- Emptiness
- Forgiveness
- Guilt and shame
- Isolation / loneliness
- Life purpose
- Multicultural concerns
- Self-love
- Sexuality
- Social anxiety and phobia
- Visually impaired
Approaches Wing lists
- Acceptance and Commitment Therapy (ACT)
- Attachment-Based Therapy
- Client-Centred Therapy
- Cognitive Behavioural Therapy (CBT)
- Dialectical Behaviour Therapy (DBT)
- Existential Therapy
- Mindfulness Therapy
- Narrative Therapy
- Psychodynamic Therapy
- Solution-Focused Therapy
- Somatic Therapy
Listing an approach is not evidence of training in it. This directory copies what each counsellor names and does not check training records.
Online support
Finding the right approach is part of the work. The therapist will talk with each person about their goals and preferences and suggest which methods might fit best. That choice is revisited as progress is made so the plan stays useful and realistic.
Online therapy lets people access those approaches through video calls, phone sessions, live chat or text-based messaging. Video is useful when visual cues help the conversation, while phone sessions use less bandwidth and can fit a short break at work. Live chat and messaging suit quick check-ins, written reflection or for people who prefer not to use audio. These options increase flexibility and make it easier to maintain regular sessions alongside daily life.
Frequently asked
What concerns does she help with?
Jade supports people with self-esteem, LGBT issues, trauma and abuse, career questions and coping with life changes. She also works with body image, caregiver stress, isolation, guilt and related concerns.
What is her therapeutic style?
Her approach is warm and non-judgemental, with a focus on practical steps and conversation. Sessions combine talking with skills practice to help people manage feelings and make changes.
How much experience does she have?
She has eight years of professional experience working in both the United Kingdom and Hong Kong. That background informs a multicultural perspective in her work.
What credentials and location are listed?
She is a BACP counsellor based in the United Kingdom and has worked professionally in the UK and Hong Kong.
Which languages are available for sessions?
Sessions are offered in English, Mandarin and Cantonese. International clients are not currently accepted.
What session formats are offered?
Jade offers video calls, phone sessions, live chat and text-based messaging. These options let people choose what fits their day and communication preferences.
How does pricing work?
Cost varies with location and therapist availability, and sessions use a subscription model that can be cancelled at any time. Exact prices depend on the chosen subscription.
How do I begin working with her?
To start, select the Start Therapy button, complete a short matching questionnaire, and schedule according to therapist availability. The matching process helps pair people with the right counsellor.
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